Anytime you’re selling services, especially to small businesses, it’s important that you connect the work that you do to the outcomes and the benefits that the client is going to get.
When we’re selling branding, marketing, or design services, we usually want to connect our work to some sort of return on investment.
What can they expect to get in return? Usually they’re investing in branding and marketing because they want to make more money. They want to sell more services or products at higher prices.
Sounds simple, right?
But do you ever worry about promising results you don’t feel like you can guarantee?
If you’re uncomfortable about promising an ROI as a result of your work, listen up, because that’s what we’re talking about today.
Tune into this episode to hear:
- Reframing what you can actually guarantee your clients so you can feel confident about your promises
- How to connect what you do with how it will earn the client more money, if they do their part
- One question that will build your confidence in promising an ROI
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