RV E48 - “Content is the Fuel” | B2B Content Podcast with Edward Purmalis
GTM Live
00:00
Influencer Marketing vs B2B Marketing
I find influencer marketing to be much more geared toward demand creation. In b2b historically it's been marketing needs to help us get leads not sell stuff. I think having the mindset as a b2b marketer that it's not a get a demo button on my website Theoretically right not in real life. It's a check out now button and I need to educate this customer and create enough demand and go through that process So that they would put their credit card in and buy our 30k a cv software product without talking to our sales team.
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