LEVELS – A Whole New Level cover image

#41 - The role of design in behavior change (Alan McLean & Ben Grynol)

LEVELS – A Whole New Level

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Is Design a Strategic Advantage or an Afterthought?

Design is not a transactional part of any product experience or product stack. But the irony is that some companies are very diligent about design. And then other anis think of design as an afterthought still. The more consumer anded you are, typically thex ations are just going to be a lot higher.

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