Product Led Growth - PLG, Speed to Value, and Alignment with Kyle Poyar - 304
Find My Catalyst Podcast
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How Can We Better Engage With Our Customers?
How can we better engage with our customers so that we're assisting rather than getting in the way? I think the first thing is just emphasizing that self service experience and making everything that should be available, self-serve, available. And then you can start to get proactive and use your product data to surface up what we call high-level leads or PQLs. It's really powerful stuff when you start looking at it and say, how well are we aligned with the broader objective of the organization?"
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