How Much Does It Cost to Acquire Customers?

When acquiring s m b, it's rarely as easy as the formula kind of might suggest. A lot of customers don't know what the lifetime value of a customer is. It's also entirely possible that they don't know how much it costs to acquire a customeru so typically you look like a marginal expense. So i always caution people on eltveto cag and there's a lot of gray area that can work its way into this.

Play episode from 14:22

Transcript

Episode notes

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app