265 - How To Build A Successful Content Engine for Dark Social | K1 Ops Keynote
GTM Live
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How Do You Measure Your Leads Into a White Paper?
If the goal here is for people to consume the content, then i think we need to start to think differently about how we measure it. Just because some one submitted the form doesn't mean they consume the content. Doesn't mean that it moved them forward. The company page on facebook crushed for me, both on organic and paid. At the vapor therm company page, i could put out content. I would literally get 50 to a hundred comments from target buyers. And those signals were really interesting, because it's the feedback that drove the rest of the content strategy. Ah, if you are sort of battling the idea of whether to docompany page or personal profile, will both work? A
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