208 - There's Never Been a Better Time to be a B2B Marketer | Demand Gen Live S2 x56
GTM Live
00:00
Segment Targeting and Positioning Is a Business Strategy
For a non marketing founder, segment targeting and positioning should not be looked at in a demangen lens. I come from a place where like marketing strategy is synonymous with business strategy. We're figuring out who we're going after. It's driving the product strategy. It's figuring out how we're pricing, and its driving thedi tion strategy.
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