Prioritizing Keywords by Intent

E965: If you can read the minds of your searchers, SEO becomes much simpler and much more profitable.

I break down what it actually means to understand keyword intent - and why most people get it wrong. When you misread intent, you create the wrong type of page, attract the wrong traffic, and wonder why nothing converts.

When you understand intent correctly, you: - Create less content - Rank more strategically - Increase click-through rates - Reduce pogo sticking - Build brand trust - Convert more visitors into customers

I walk through two real keyword examples and break down exactly how I would approach them.

Example 1: "voice notes for dentists" This keyword looks simple, but the intent is highly specific. I explain: - Who is actually searching it - Where they are in the funnel - Why this should NOT be a blog post - What kind of page converts best - How to structure the page above the fold - How SaaS companies, affiliates, and resource sites should approach it

Example 2: "best materials for coffee mugs" This keyword is very different. I explain: - Why this is top of funnel - What searchers are worried about - Why this should be educational content - How to structure the post with a strong TLDR - Who should (and shouldn't) target it - How to move readers into your funnel without forcing conversions

The goal of this episode is simple: Stop spinning your wheels creating content that will never convert.

When you understand whether a keyword requires: - A conversion-focused landing page - A blog post - A product page - A video - Or something else entirely You save time, resources, and effort - and you make more money from the same traffic.

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00:00 Why Intent Matters 01:04 Setup and Examples 01:39 Voice Notes for Dentists 03:18 Building the Right Page 05:34 Who Should Target It 07:10 Best Materials for Coffee Mugs 08:40 Content Strategy and Targeting 10:22 Wrap Up

The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/

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