The Importance of Critical Criticism in the Business of the Future

In the final episode of season one of our Back to the F**kture podcast, The Future Laboratory co-founder Martin Raymond spoke with artist-curator, art director, editor and writer Georgina Johnson.

Georgina has previously worked with the V&A, Cooper Hewitt Smithsonian Design Museum, The Photographers’ Gallery, Now Gallery and Ace & Tate. She founded The Laundry Arts in 2017, a platform centred on counter-culture, and is the author of The Slow Grind, a collection of essays, think pieces and conversations gathering some of the most formidable voices across the cultural industries.

In this episode, she explains why brands need to step up, step in and understand the role that collectivism, consensus and accountability will play in their future. Tune in to episode 10 now.