Marketing to kids and nostalgic appeal

Kraft macaroni and cheese has been a household staple for decades. But owing to shifting consumer tastes towards healthier options and a tumultuous corporate shakeup, Kraft’s status as the big cheese is slipping. WSJ’s Jesse Newman reports on how Kraft lost its dominance in the mac and cheese aisle, and what the company plans on doing about it. Jessica Mendoza hosts.

Further Listening:
- Kraft Heinz’s Big Breakup
- ‘It Came out of Nowhere’: The Rise of Dr Pepper

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