Bloomberg Businessweek Weekend - January 7th, 2022
Bloomberg Businessweek
00:00
The Chicken of the Sea Pop Star, Jessica Simpson
This week's cover story is about the entertainer turn business woman that licensed out her name for an array of retail products. It became a one billion dollar business, until it wasn't doing well. She fell into the brand management industry where celebrities often are clients or part of the portfolio of a company that specializes in owning brands.
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