Learn Elizabeth’s data-driven go-to-market framework for Amazon launches: how to define your true market, use customer insights, leverage AMC overlap reports, and plan ads with confidence.
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Elizabeth Rivas returns with a behind-the-scenes look at how brands that sell millions (and even tens of millions) actually approach Amazon growth. Instead of relying on gut feel or “big keyword volume,” she explains how modern go-to-market has shifted to a question-driven approach, starting with what you need to know and using data to answer it clearly enough that even senior leadership can buy in.
A huge part of her edge is what she calls “storytelling data”: turning overwhelming reports into decisions. What to launch, how to position it, and what messaging will actually resonate. She also breaks down how customer reviews (and real customer language) can uncover product development wins, copywriting angles, and creative direction, so your listing speaks the way shoppers speak.
From there, Elizabeth walks through a practical launch workflow: validate demand with keywords, then use tools like Helium 10’s Market Tracker 360 tool to narrow a massive category into your real market—your price tier, your feature set, and your true peer ASINs. Finally, she dives into how AMC (Amazon Marketing Cloud) overlap reports and advertising intel can sharpen everything from targeting and creative to retargeting strategy and launch structure—plus what smaller-budget sellers can do right now to apply the same principles and win.
In episode 733 of the Serious Sellers Podcast, Bradley and Elizabeth discuss:
- 00:00 - Introduction
- 02:02 - Elizabeth’s Backstory
- 04:00 - How She Entered Amazon (2017)
- 06:40 - Her Superpower: Storytelling Data
- 09:02 - Better GTM Than Gut & Keywords
- 10:35 - Review Insights For Copy & Product
- 13:00 - 5-Step Go-To-Market Framework for Amazon Brands
- 15:22 - Define Your True Market
- 21:47 - AMC Overlap Reports Explained
- 26:00 - Launch Ads: Week-One Structure
- 31:49 - Low Budget: Test & Document
