Ford Cuts Electric F-150 Truck Prices
Bloomberg Businessweek
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Ford's Price Cuts Will Help It Turn a Profit
The average transaction price for an electric vehicle in June was down 20% year over year. Ford has said they're going to lose $3 billion this year on their EV unit, but they've set a goal to get an 8% e-bit margin by the end of 2026 during that same time horizon. They plan to increase EV production 15 fold to 2 million vehicles a year.
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