The Biggest Obstacle Is Regulatory Barriers

The biggest hurdle isn't going to be the regulatory issue because we've seen very dangerous things. The biggest market that cultured meat would go into is processed foods. And if you do enough creatively marketing, you can make it seem like, hey, this is real meat. It's good for the earth, good for you. But eventually, if you get this at scale, as Nate was saying, you could bring the cost down considerably. We're still a ways off from figuring out how we can get all of our VC funding on board with this technology. You know, there was a time in 2013 when some people were incredulous about whether or not they are going to see this stuff happen