Do You Want Your Traffic to Bounce or Bounce?

The intent of that traffic is much different in nature than a cold ad to an e-book. So I would suggest thinking about where that e-book plays into the funnel, so to speak. And then experiment with a few things, and you still might find that e- book downloads that come from a product page are still shit,. They just wanted to content. That might be the case, but you don't know.