Professor Richard Thaler: Masters in Business (Audio)
Masters in Business
00:00
How Many People Who Buy Long Apple Are Still Longit to Day?
People forget that in 19 98 the nasdak was up eight five %, and in 99 it more than double does up more than a hundred%. People have a tendency to get rid of their winners too quickly and to hold on to their losers too long. But how many people who bought apple even 15 years ago are still longit to day? Yes. We'll talk a little bit about a prospect theory and about why people seem to hate losses so much more than they like gains in a little while.
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