How to Make Your Consumer the Hero of the Story

I think a lot of creators and brands make a mistake thinking they need to be everywhere because they see all sorts of other creators and brands being everywhere. For example, I'm really not in a lot of places, right? I don't have a big social following and I don't spend a lot of time on a lot of different platforms,. But I do a lot of podcasting, obviously. And from that medium, we've been able to build a very sizable, not only business, but audience and create other businesses and other ventures from it. It's important to make your consumer the hero of the story.