The creator economy is evolving fast, and ad revenue alone isn't cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. Even MrBeast's company bought fintech startup Step, and his chocolate business is outearning his media arm. This isn't just one creator's strategy. It's the new playbook.
On this episode of TechCrunch's Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan unpack how creators are diversifying beyond ads, what happens when influence becomes infrastructure, and whether this model can scale beyond the top 1%.
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