The Marketing Stack for Home Service Businesses: From $1M to $10M
What should home service companies actually spend on marketing at $1 million, $5 million, and $10 million?
In this episode, John Wilson sits down with Ethan Wright of Service Scalers to break down the real marketing stack for HVAC, plumbing, and electrical companies at every stage of growth. They cover what changes as you scale, what stays the same, and where most owners waste money too early.
If you run an HVAC, plumbing, or electrical business and want a clearer roadmap for how to think about marketing as you grow, this episode lays it out.
In this episode, we cover:
- The best marketing priorities for home service companies from $1M to $10M
- Why lead generation matters more than branding in the early stages
- How reviews, LSA, aggregators, and speed-to-lead drive growth
- When PPC, SEO, and lifecycle marketing become more important
- Why most owners hire for marketing too early
- How pricing impacts your ability to buy leads profitably
Host: John Wilson https://x.com/WilsonCompanies
Guest: Ethan Wright linkedin.com/in/ethanwrighttx
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
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