The Lizard Brain

I didn't invent the term and since I used it in my book, other people have used it a lot to Seth Godin's done a lot of time using it lately. And when you tell somebody that you say, you know, where the French guys go and you say, my lizard brain ate it or why did you get in a road rage incident? My lizard brain made me do it. People understand that there is a more cerebral, more analytic part of your brain and there's a more instinctual part ofyour brain. But in lots of areas, it's important to think about where those two parts of your brain are likely to drive you and which one of them do you

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