The Ciroc Explosion: How Sales Skyrocketed 4,000% in Just Seven Years!
Earn Your Leisure
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The Birth of the Sarat Boys
I was a dude who didn't even want to work with the DJs. Puff and Half Pierre told me, you're taking this job. You have to be the guy who runs Mix Show. That's what they said. So I started to put together the hottest DJs around the country. And when I started to think about it, I said, yo, you know what? We don't even need to go far from home. The DJs are on the radio and they're shouting stuff out all day in between the hottest records.
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