
99 The World's Hottest DJ, DJ Irie on Hard Work, Passion, and Living the Life You Want
The School of Greatness
00:00
What Is the Right Structure for Brand Partnerships?
DJI has about 14 different partnerships, but we work with probably about 40 brands and different capacities. For instance, if a lot of times we're the first, you see the venue and the DJ, then everything else kind of comes together. So for instance, so we know about the big events that are coming up because we'll be a part of it, right? Yeah. And we have that connection with the motor, right? So what we'll do for them is activate this new brand or this product. We actually have a thing that we do where we actually, it's their call activation, right? But now going back to that structure, right, when I fully realized the
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