The Secret Weapon of Sales Hacker

Julian: I am a huge fan of hiring one of your best customers or your most evangelistic customers and then using them as a pillar for your content engine. The marketing team needs to build the framework around them so that all they have to do is show up and share their expertise. So yeah, very, very bullish on that approach. And but the one thing Chris that we've talked about before is we actually hired one of our customers as our thought leader. Julian: Did you pay these influencers or contributors? However you want to phrase it, the answer was no.