Integration as a blocker to ROI

How can companies invest heavily in AI and still struggle to see meaningful returns?

In this episode of Tech Talks Daily, I sit down with Thomas Scott, CEO of Wrike, to unpack a growing tension many organizations are facing right now.

Artificial intelligence adoption is accelerating rapidly across the workplace, yet the structures needed to support it are struggling to keep pace. Wrike's latest research into the "Age of Connected Intelligence" reveals that more than 80 percent of employees are already using AI at work. Yet fewer than half have received any formal training, guidance, or governance around how these tools should be used.

That gap between enthusiasm and enablement is creating a new workplace phenomenon that many leaders are only just beginning to notice.

Shadow AI. When employees cannot find approved tools that solve their problems quickly, they often turn to unapproved applications or personal accounts instead. Wrike's data shows that 42 percent of workers admit they have already done this. For organizations handling sensitive data, intellectual property, or regulated information, that trend raises serious questions about security, compliance, and trust.

Thomas explains why this pattern is not surprising. Whenever a new technology emerges, the builders and experimenters move first. They explore possibilities, test new tools, and discover productivity gains long before formal policies or training frameworks arrive. The challenge for leadership teams is learning how to harness that momentum without letting experimentation turn into fragmentation.

We also explore one of the most overlooked barriers to AI return on investment. Integration. Many employees are now juggling multiple AI tools every week, yet those systems rarely communicate with one another or connect deeply into the core business platforms where real work happens. As a result, context gets lost, workflows become fragmented, and organizations end up running expensive pilots that never scale into meaningful transformation.

Thomas introduces the idea of connected intelligence as a possible solution. Instead of deploying AI tools in isolation, companies need systems that understand context across projects, teams, and workflows. When AI can access structured data, shared history, and operational context, it becomes far more capable of supporting real decision making rather than simply generating isolated outputs.

Our conversation also explores how leaders can move beyond scattered experimentation and start building structured AI adoption across their organizations.

Thomas argues that the most successful companies start with highly specific problems, empower small groups of motivated builders, and maintain strong executive involvement throughout the process. AI transformation is rarely driven by technology alone. It requires people, process, and leadership alignment working together.

So if your organization has already deployed AI tools but still struggles to see real impact, perhaps the question is not whether you are using AI. The real question might be whether those tools are truly connected to the work your teams are trying to do every day.