WTF is a Pixel-less Funnel? With Depesh Mandalia
Perpetual Traffic
00:00
Facebook Ads
We're now experimenting with using instant experiences, the old Canvas ads to have landing pages that open on mobile in the app. And also using more in app forms, which by the way for the last 12 months has been super successful outperforming websites,. But the trick here is introducing a speed bump. It makes it easy for them to just drop that email in because they'll forget and you'll send an email and they'll get annoyed. In theory on Facebook now, you could have your entire sales funnel in app. Like even if you're an e-commerce store, like Facebook shop or Facebook shops, Instagram shops, you've got instant experiences used to be Canvas. Those are
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