Playbook & Lead Magnet Strategy

I sit down with James Dickerson, a growth marketer, Claude Code power user, and the mind behind The Boring Marketer, to watch him build an entire marketing system live from the terminal. James walks me through his full workflow: deep research with the Perplexity MCP, positioning angle discovery, direct response copywriting, landing page creation, lead magnet design, ad creative generation with Remotion, and traffic strategy — all inside Claude Code using stacked skills and MCPs. By the end, we have a conversion-ready funnel for a fictional AI marketing agency serving boring local businesses, and James shares the free playbook he created from a two-hour recorded session so listeners can replicate the process themselves.

Timestamps

00:00 – Intro and Camera Setup Chat

02:57 – Episode Preview: Building a Vibe Marketing System

06:33 – Perplexity MCP for Market Research

08:13 – Live Demo: Researching an AI Marketing Agency Niche

09:48 – Positioning Angles Skill

11:34 – Direct Response Copywriting Skill

15:43 – Playwright MCP for Competitive Intelligence

17:37 – Keeping Your MCP Stack Simple (Perplexity, Firecrawl, Playwright)

20:59 – Anthropic's Front End Design Skill

25:51 – Remotion: Creating Video Ads from the Terminal

28:47 – Landing Page Review: "Boring Money" Agency

30:43 – Orchestrator Skill: Deciding What to Do Next

34:10 – Lead Magnet Skill

34:10 – Are Skills Underrated

39:08 – Claude Code Costs: $200/Month Max Subscription

42:03 – Live Lead Magnet Review

43:28 – Keyword Research and Traffic Strategy Skills

45:23 – The Evolution of Vibe Marketing

47:11 – Remotion Setup and Ad Creation Demo

54:47 – Final Ad and SEO Page Review

57:25 – Final Thoughts

Links Mentioned:

Vibe Marketing Playbook: https://startup-ideas-pod.link/vibe_marketing_playbook

Vibe Marketing Skills: https://startup-ideas-pod.link/Vibe_marketing_skills

Key Points

• Spending an hour on upfront research with the Perplexity MCP produces dramatically better marketing outputs than jumping straight into prompting.

• Skills are instruction manuals for your AI agent — the expert perspective you build into them (the last 10–20%) is what separates great output from generic AI slop.

• You can build a complete marketing funnel — landing page, lead magnet, ad creative, SEO content, and traffic strategy — in a single Claude Code session.

• Remotion lets you create programmatic video ads directly from the terminal at zero cost, in multiple formats, with custom branding.

• An orchestrator skill can guide you through what to do next, removing the "I have a landing page, now what?" paralysis.

• The same Claude Code environment where you build products can also ship your entire marketing system — research, copy, design, and deployment in one place.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JAMES ON SOCIAL

X/Twitter: https://x.com/boringmarketer 

LinkedIn: https://www.linkedin.com/in/jadickerson/