Ethan Strauss on Steph Curry, Nikola Jokic, and the NBA marketing and media machines
DNVR Denver Nuggets Podcast
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The League's Media Partners Are the Most Important Ones
Big name brands are the most important people in terms of marketing it. The league's main media partners have a big strangle hold on how the league markets itself. And when shack had yokich on during his mvp season and spoke a russian to him that the league, even though ant went viral, by the way, everybody picked us up. I want that to be part the touchstone that the american public, American public has to him. He is very reserved. It's he feels unknowable, in a way. But they've got to figure out this is, this is someone you should pay attention to. It's that simple.
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