Intro

Food keeps getting more expensive, so how do shoppers respond? They change what they buy, right? It’s not just that cheaper foods get more popular. Shoppers are more nuanced than that. So, today on the show, we choose one classic meal that is tailor-made for this anxious economic moment. Why Hamburger Helper is poised to win 2026.

Related episodes: 
How niche brands got into your local supermarket
Can you trust you're getting the same grocery prices as someone else?
Hits of the Dips: Songs of recessions past

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Fact-checking by Sierra Juarez. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

To manage podcast ad preferences, review the links below:

See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.

NPR Privacy Policy