The Insane Power of Pricing, Brand and Psychology
eComFuel Podcast
00:00
Selling a Deck of Cards for 60, 60 Pounds, Maybe 70 US Dollars?
Marketing feels to me like 90% of the thing, I guess executing it well. But in terms of like making something desirable, I've spent so much time reading about copywriting and there's a great book Break Through Advertising that everyone just needs to read. So going back to the story, you know, those first 40 sales, I was still feeling like, why the hell have people bought this? Because they were curing their imposter syndrome. They had more confidence when they had this knowledge in their hands. And we're going to talk about pricing journey in just a minute.
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