Are You a Pal Gorosky Fan?

The notion that people have to get comfortable with something before they choose their dominant design, is something economist paul gorowski wrote about in the evolution of new markets. Over time, as soon as that idea starts to get out there and people understand that it's a interesting and smart idea, the number of companies that go into that space start to sky rocket. Mi: The important thing for every company that tries to do category design or this kind of thinking, is not to be the first company in the space, but  the one who gets chosen as the dominant design years after this space begins.