Are They Measuring the Right Things?

You can go to SEMrush you can look at their Google traffic estimates of how much they spend on Google ads things like that. Potentially ask them in preparation you could say are you willing to share some part of a Slide deck of what you presented at for the last Marketing executive meeting or board meeting? Then you'll get to understand what KPIs are they're measuring? What is what's important? What's the performance typically when I get those types of reports the only thing that it flag flags to me is like are they measuring the right things Or notAre they measuring reporting at an executive level and are theyasuring the right things or not? So you could do get some of that stuff