#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what’s working (and what’s not) when it comes to creating content that actually connects.
This recording is from a discussion Dave and Holly did with the AI Marketing Alliance --> https://www.aimarketingalliance.com/
Dave and Holly cover:
- Why video hits differently in B2B and how to make yours stand out without blowing your budget
- How AI is reshaping the content production cycle and freeing up marketers to focus on storytelling
- Why early adoption matters, and how small teams can use AI to punch above their weight
You can expect a candid, practical conversation about how to scale content, stay relevant, and make the most of AI.
Timestamps
- (00:00) - – Intro
- (01:36) - – Why this conversation matters
- (02:53) - – AI is making marketing exciting again
- (04:02) - – Dave’s early bet on video
- (06:02) - – How LinkedIn video exploded
- (07:19) - – ROI vs. brand building
- (08:34) - – From connection to conversion
- (10:19) - – Why video feels more human
- (12:25) - – “Maybe your videos suck”
- (14:31) - – The problem with corporate videos
- (16:19) - – The value of repetition and reps
- (18:43) - – How AI speeds up content cycles
- (21:00) - – Real AI tools Dave is using
- (22:37) - – Decks, data, and automation
- (25:02) - – Why creativity still wins
- (27:24) - – The return of the creative CMO
- (32:04) - – Personalized content at scale
- (34:03) - – AI vs. in-person experiences
- (36:45) - – Do audiences care if it’s AI?
- (39:31) - – What makes an AI video work
- (42:08) - – Using AI to test and scale video
- (44:49) - – What small teams should do first
- (48:27) - – Final advice: be an early adopter
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