Innovative Advertising Partnerships and Brand Safety Concerns

Surprising almost everyone, Apple is adopting the Google-led RCS messaging standard. IBM suspends its advertising on X. Amazon is selling new cars on Amazon.com. A rebirth of Quibi? The surprising biggest mobile game of the year? And, of course, the Weekend Longreads suggestions.

Sponsors:

• Miro.com/podcast
• Nuts.com/ride

Links:

• Apple announces that RCS support is coming to iPhone next year (9to5Mac)
• What color bubbles will RCS messages be? Apple confirms the answer (9to5Mac)
• IBM pulls adverts from X after report finding they ran next to Nazi content (Financial Times)
• Hyundai to Be First Automaker to Sell New Cars on Amazon (WSJ)
• A Quibi-like app called ReelShort hit record downloads and revenue this month (TechCrunch)
• 2023's Apparent Biggest Mobile Game Launch Is Not What You Expect (GameSpot)

Weekend Longreads Suggestion:

• Inside Marques Brownlee’s tech review studio: The YouTube star on gadgets, growth, and staying chill (Fast Company)
• A Coder Considers the Waning Days of the Craft (New Yorker)

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