In this episode, Gaurang Marvania (Founder, Little Rituals) joins Shantanu Deshpande (Founder & CEO, Bombay Shaving Company), along with Arjun Purkayastha (SVP & Managing Director - Greater China & North Asia, Reckitt), for a sharp conversation on building a premium baby-care brand focused on safe formulations and long-term trust with parents.
Little Rituals started with just ₹50L and 3 baby oils and has now grown to a ₹23 Cr brand with a breakout sunscreen that did ₹12 Cr in revenue.
Problems we solve in this episode:
• Can a premium baby-care brand scale in India?
• Should Little Rituals expand its product range?
If you're building a D2C brand, consumer startup, or premium consumer product, this episode offers a practical look at the strategic decisions founders face while scaling a brand.
Chapters:
00:00 Coming Up
01:22 Introduction
2:32 The Origin Story of Little Rituals
05:05 Growth Journey, Channels & Key Business Insights
07:07 How strong marketing drives brand growth
11:35 How can a brand build trust?
23:13 How to Influence Consumers to Buy
26:26 At ₹40 Cr, what should you focus on?
37:28 Dark Store Selection, SKU Launch & Working Capital Planning
45:00 When and Why to Raise Funding
51:57 Key Expert Insights for Brand Growth
54:08 Closing Thoughts
