Healthy Gamification with Mitesh Patel
The Behavioral Design Podcast
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How to Use Behavior Science to Change Health and Health Care Delivery
Bob Greene: For better or worse, a lot of people have been applying behavioral science in the real world. He says one project that really kick started his career is around prescribing generic medication versus brand name medications. Greene: Generic prescription rate went from 75% to 99% overnight and saved about $32 million in unnecessary costs over two years.
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Transcript
