The Wonka Bar Marketing Irony

Alfred Hitchcock, Steven Spielberg, Tim Burton, Wes Anderson, Robert Zemeckis, Quentin Tarantino. No other author’s work has attracted as many legendary filmmakers as Roald Dahl. Some adaptations become instant classics. Others crash and burn. And then there's the beloved film watched by millions every year that Dahl loathed. Featuring a conversation with NPR's David Bianculli, longtime critic for Fresh Air. 

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