In this episode, Brock Johnson breaks down 10 major Instagram algorithm changes shared directly by Instagram’s CEO. He walks through the latest updates affecting Reels distribution, view tracking, hashtags, AI integration, and how Instagram is customizing the algorithm at an individual user level.
Brock covers changes like linked Reels, expanded language support, how Instagram now counts views, the reduced role of hashtags, and why third-party editing apps are not being penalized. He also explains updates around Trial Reels scheduling, early access Reels, resharing to Stories, and new surfaces like Instagram for TV. This episode focuses on what these changes mean for creators in 2026 and how to adjust your strategy based on what Instagram is explicitly prioritizing.
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