The Importance of Ethical Decisions in the Middle Market

US Bank's dedication to making ethical decisions and doing the right thing is at the heart of what they do. They've been named at 2017 World's Most Ethical Company for the third consecutive year by the F.S. Fear Institute. What led you to finally write the book? I had this sort of epiphany one day when I said there's some elements about Pixar that I could use as an analogy a metaphor if you will.