Wolters Kluwer is a 189-year-old company and global leader in professional information, software, and services for health, tax and accounting, governance, risk and compliance, and legal and regulatory sectors. However, in the digital age, the company had a fractured user experience, unmanageable marketing operations systems, siloed data, and a disconnected brand presentation across hundreds of marketing and product websites.
This is a story that many listeners will be all too familiar with, but Wolters Kluwer embarked on a digital transformation journey and selected one CMS to present a single global website leveraging analytics and reporting better aligned to the company's strategy.
The theme at this year's Sitecore Symposium event is Meet Every Moment. With this in mind, I invited Amy Kolzow and Mike Shaw from Walters Kluwer to share their inspiring digital transformation journey with me.
About Amy Kolzow:
Amy is a marketing technology leader with over two decades of experience driving digital transformation. As Vice President of Global Digital Marketing at Wolters Kluwer, Amy designed and led a program that brought 280 websites together into one global website to deliver a unified customer experience. Reaching more than two million visitors a month, www.wolterskluwer.com is a game changer in Wolters Kluwer's 189-year history. Amy applies her analytics-first mindset to her passion for escaping marketing mediocrity and achieving tangible, repeatable results.
About Mike Shaw:
Mike is the Associate Director of Marketing Technology and Operations at Wolters Kluwer. Among his responsibilities, Mike manages the transformation of the marketing technology stack as the company rapidly evolves. With over ten years of Sitecore experience, Mike leverages Sitecore's technologies to meet the needs of a continuously expanding organization.
