99% of people start building an online business without realising it’s the business that builds them.
I sat down with Darren Lee to talk about the uncomfortable reality of building something real — chewing glass, staying in the game when nothing’s working, and developing the skills that actually compound.
Darren has built multiple 7-figure businesses across agency, education, and software.
We get into:
– Why people don’t buy products, they buy the person
– Competency vs warmth (and why smart people often stay stuck)
– The early childhood moments that shape entrepreneurial drive
– Why 10K/month is a fake finish line
– Selling painkillers vs vitamins
– Why sales is the meta-skill behind every business
– Building impact first — and letting money follow
This isn't about shortcuts. It's about outlasting everyone else and building a business you don't need to quit from.
Follow Darren:
https://www.instagram.com/darrenlee.ks/
Follow Caolan:
https://www.instagram.com/kelly_caolan/
