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What's Working Now in Facebook Advertising (Part 2) with Kobi and Ralph

Perpetual Traffic

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We Didn't Test the Front End

The two founders were looking for a way to connect with their customers. The company spent four months trying out different campaigns and tactics, including direct book-to-calls. They ultimately found that the front end didn't get them where they wanted to be. "It does take time to figure all this stuff out because the obvious"

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