
294 Joe Polish: Master Marketing and Rise to the Top
The School of Greatness
00:00
Building Trust With Comfort
If you have to figure out how to successfully sell something nobody wants to buy it forc you to learn a lot about marketing. The number one question in all consumers minds is, who can i trust? Your job as a business owner, your job as a marketer, is to establish trust and report. You're what we're doing right now: giving people perspectives, sets of mindologies, ways to thinkIt would be a really good investment. Anyone could call themselves an expert. And there's a lot of people that are dumb asses that don't know anything about the subject matter they're talking about.
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