The Bossticks cover image

How To Stand Out In A Crowded Space With Alfred Coffee's Josh Zad

The Bossticks

00:00

How to Use Social Media and Instagram to Build Your Brand

Sally Kohn: How have you leveraged social media and Instagram to build your brand? Kohn: It was a big emphasis for us early on. We started doing like takeovers with like a lot of local, I'm going to say celebrities, but like local bloggers and such really tapped into that market. This is how we communicate with our customers, how we will continue to communicate with their customers. She says she's been playing with the idea of starting a beer company for some time while working at Alfredo in Los Angeles. "I thought it would be really great if I could just create a beverage," said Kohn about her new venture.

Play episode from 27:29
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app