#351: Loyalty and The Magic of Marketing with Rory Sutherland
Let's Talk Loyalty
00:00
How to Drive Frequency in Behaviors
Most companies tend to operate with a, it doesn't matter whether it's 10 customers buying one source or one customer buying 10 times. Once you aggregate the data, those distinctions disappear. One very important role of loyalty is simply generating frequency in behaviors. And by the way, this is important to markets because I think that's also true about electric cars.
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