Search Diversification and User Behavior

AI is changing the way customers search—and smart contractors are adapting. In this episode of the Contractor Growth Network Podcast, Logan Shinholser sits down with Marcus Sheridan (They Ask, You Answer) to discuss the future of customer acquisition in the AI era.

Discover how Marcus's new book, Endless Customers, builds on his previous work to help businesses master modern search habits, use video effectively, and diversify beyond just Google.

Key Takeaways:

• What "Search Everywhere Optimization" means for your business
• How contractors should adapt to AI tools like ChatGPT
• Why long-form video is making a comeback
• The 5 pillars of Endless Customers
• How to sell and communicate like 0.1% of your market
• Building trust with AI-powered experiences

Want to learn more about Endless Customers?

Visit https://www.endlesscustomers.com/

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