Why misinformation appeals emotionally

In today’s media environment do you know how to think well? How do you know who to trust? Today we’re going to talk about how Stoicism can help you to think critically about what you consume, and how be skeptical without being cynical.

“You become what you give your attention to…If you yourself don't choose what thoughts and images you expose yourself to, someone else will.” — Epictetus

ACT 1 — THE PROBLEM

When was the last time you read a headline and immediately trusted it? Not skeptically clicked through to check — just trusted it?

If you're like most people, that moment feels increasingly distant. And honestly? That makes sense. We've been burned. We've shared things that turned out to be wrong. We've watched experts contradict each other. We've seen the same event reported in completely opposite ways by outlets that both claim to be telling the truth.

The result is a kind of information exhaustion. A low-grade weariness that comes from not knowing what to believe anymore.

And I want to say clearly at the start of this episode: that exhaustion is valid. You're not paranoid. You're not stupid. You're a person who's paying attention in an environment that has made paying attention genuinely difficult.

But here's where it gets interesting. Because that exhaustion tends to push us toward one of two wrong responses.

The first is blind belief — you find a source that feels right, that speaks your language, that confirms your worldview, and you just... outsource your thinking to it. It's comfortable. It's simple. And it's dangerous.

The second is total cynicism — you decide everyone is lying, everything is propaganda, and the only rational response is to trust nothing. It feels like wisdom. It isn't.

Here's a distinction I want you to hold onto for this entire episode:

Skepticism is a method. Cynicism is an identity.

The skeptic says show me. They stay open, ask questions, and update when the evidence changes. The cynic has already decided the answer is "they're all lying" — and that's not a conclusion, that’s surrender. It feels like critical thinking but it's actually the opposite. It's just a different kind of lazy.

The Stoics had a lot to say about this. And what they built, two thousand years ago, is one of the most practical frameworks for navigating an information-saturated world that I've ever come across.

ACT 2 — THE PHILOSOPHY

Impressions and Assent

Let's start with Epictetus.

Epictetus was a former slave who became one of the most influential philosophers in history. And at the center of his entire teaching was something he called the discipline of assent — in Greek, synkatathesis. The idea is simple but demanding: you don't have to accept every impression that arrives in your mind. In fact, you have a duty not to.

Here’s how he explained impressions and assent:

“Impressions, striking a person's mind as soon as he perceives something within range of his senses, are not voluntary or subject to his will, they impose themselves on people's attention almost with a will of their own. But the act of assent, which endorses these impressions, is voluntary and a function of the human will.” — Epictetus (Fragments 9)

But more directly on this point, he taught his students to meet every incoming impression — every piece of information, every claim — with a kind of active interrogation. He called it confronting the phantasia, the impression, before assenting to it.

He put it this way:

“Don't let the force of the impression when first it hits you knock you off your feet; just say to it, "Hold on a moment; let me see who you are and what you represent. Let me put you to the test.” — Epictetus (Discourses II, 18.24)

That's a media literacy practice, written in the first century AD.

Think about what that means in the context of a headline designed to provoke outrage, or a video clipped out of context, or a statistic stripped of its methodology. The impression arrives and feels like the truth. Epictetus says: slow down. That feeling is not the same as fact. Take the time to interrogate it and see if there is any truth behind it.

It’s Okay to be Wrong

Now let's talk about Marcus Aurelius.

Marcus was Emperor of Rome — arguably the most powerful person on earth during his reign. He had every incentive to believe his own perspective was correct. And yet the Meditations are full of reminders he wrote to himself about intellectual humility.

In Book 6, he wrote:

"If anyone can refute me — show me I'm making a mistake or looking at things from the wrong perspective — I'll gladly change. It's the truth I'm after, and the truth never harmed anyone. What harms us is to persist in self-deceit and ignorance." — Marcus Aurelius

Read that again. The most powerful man in the world writing a personal reminder that being wrong is okay, as long as you're pursuing truth.

That's the mindset we're after. Not "I'm right until proven wrong." Not "everyone's lying so nothing matters." It's: I am genuinely open to being corrected, because the truth matters more than my ego.

That takes courage. In a world where changing your mind is called flip-flopping, where admitting uncertainty is seen as weakness — saying "I don't know" is one of the most rebellious, intellectually honest things you can do.

I'd also note something Marcus wrote that speaks directly to the media environment we live in now. He reminded himself:

"The first rule is to keep an untroubled spirit. The second is to look things in the face and know them for what they are."  — Marcus Aurelius

Not look away or catastrophize. Rather, look clearly and try to see the truth. That's the goal.

Protect Your Mind

And then there's Seneca.

Seneca was deeply concerned with what we let into our minds. He saw the mind as something to be guarded, not left open to whatever happened to walk through the door.

In his Letters, he wrote:

"Retire into yourself as much as you can; associate with those who will make a better man of you; welcome those who you yourself can improve." — Seneca

He also warned about the danger of consuming too many voices indiscriminately:

"Be careful above all things to avoid a book that is a hodgepodge of many different authors... Restlessness of spirit is the mark of a sick mind."  — Seneca

He was talking about books. But replace "book" with "social media feed" and it lands with the same force.

The point across all three of them is the same: there is a gap between the event and your judgment about it. That gap — however brief — is where wisdom lives. And the entire modern media ecosystem, from cable news to social algorithms, is engineered to collapse that gap to zero. To get you reacting before you're thinking.

The Stoic practice is an act of resistance against that. It's taking back the gap.

Misinformation

There one more thing worth pointing out: why misinformation works.

Conspiracy theories, and misinformation more broadly, are emotionally satisfying in ways that truth often isn't. They resolve chaos into order. They provide a villain — someone to blame. They offer community — fellow people who see what you see. And they deliver certainty — the comforting feeling that the confusing world suddenly makes sense.

Sitting with "I don't know" offers none of that. It's lonely. It's uncomfortable. It requires tolerating ambiguity without resolution.

That's not a cognitive failure. That's an emotional challenge. And meeting it honestly — choosing the harder, more uncertain path — is exactly what emotional courage looks like.

ACT 3 — THE PRACTICE

Okay. Let's make this concrete.

There are three things I want to give you today. A practice for curation, a red flag framework for evaluating content, and a way to think about who you actually trust.

Part One: Curate Actively

Most people are passive recipients of information. The algorithm decides what they see, and they scroll. But algorithms are trainable. They respond to what you engage with. Which means you can shape them intentionally.

Follow primary sources over commentators. Wherever possible, go to the scientist rather than the pundit summarizing the scientist. Go to the actual speech, the actual study, the actual document. Commentators have agendas — sometimes explicit, sometimes not. The closer you get to the source, the less filtering you're receiving.

That said — and this is important — even experts have to earn your assent. Having credentials doesn't mean someone is immune to incentive, bias, or being wrong. A credentialed source raises your floor. It doesn't end your critical thinking.

Part Two: The Red Flag Framework

Before you share something, believe something, or let something shape your view of the world — run it through these six questions.

1. What's the motive?

Who benefits if you believe this? Follow the incentive. This applies to media outlets, individual commentators, studies funded by industries, politicians making claims before elections. Motive doesn't automatically disqualify a source, but it's always worth knowing.

2. Is this a fact or an opinion?

This sounds obvious but it's constantly blurred. Watch for opinion stated with the confidence of fact. Watch for interpretations presented as conclusions. Ask: what is actually being claimed here, and what would it take to verify it?

3. Is it trying to make me feel before I think?

Emotional language, urgency, outrage, fear — these are persuasion tools. Sometimes they're legitimate. Often they're being used to rush your assent. If content is working hard to provoke a strong feeling *before* giving you anything to evaluate, slow down.

4. Look at the language and framing.

Here's an exercise worth trying: find two different outlets covering the exact same story and compare the headlines and word choices side by side. You'll see the bias immediately — not in what's reported, but in how it's framed. The words chosen to describe the same event reveal the perspective of the outlet. Neither version may be lying. Both are shaping.

5. Are they citing primary sources?

Are they linking to the actual study? Quoting the actual statement in context? Or are they summarizing someone else's summary of a summary? Every step away from the primary source is a step where distortion can enter.

6. Does this only confirm what I already believe?

This is the hardest one. If a source never surprises you, never challenges you, never makes you uncomfortable — that's not a sign you've found a trustworthy source. That's a sign you've found a comfortable one. And comfort and trustworthiness are not the same thing.

Part Three: Evaluating Who to Trust

We can't verify everything ourselves. There isn't time. So we delegate trust — we find people and institutions we believe are reliable and we lean on their judgment. That's not lazy, it's necessary. It's a cognitive shortcut that allows us to function.

But it has a serious failure mode: we think we're trusting experts. Often we're just trusting people who agree with us.

We follow the economist who confirms our politics. The doctor whose conclusions match what we hoped to hear. The commentator who articulates what we already feel. And we call that informed. It isn't — it's just confirmation bias with a credential attached.

So how do you actually evaluate whether someone is trustworthy? Here are some markers worth looking for.

They change their mind publicly — and explain why. This is rare and valuable. Someone who updates their position when evidence changes is demonstrating intellectual honesty. Someone who never changes their mind regardless of evidence is demonstrating something else.

They steelman opposing views before dismissing them. Can they articulate the strongest version of the argument they disagree with? If someone only ever presents the weakest version of the opposing view, be cautious.

They distinguish what they know from what they think. "The data shows X" is different from "I believe X." Trustworthy sources are careful about that line.

They're willing to say "I don't know." This is the most underrated quality in a source. Certainty is easy to perform. Epistemic honesty is harder.

Their track record is checkable. Have their past predictions or claims held up? You can actually look this up. It's worth doing occasionally.

And then the uncomfortable question you have to ask yourself: Am I following this person because they inform me — or because they comfort me?

That question is the whole practice in one sentence.

ACT 4 — Conclusion

Let me bring this back to where we started.

You're tired. The information environment is genuinely overwhelming, genuinely manipulative in places, and genuinely confusing. That's not in your head.

But here's what I want to leave you with: the goal is never certainty. Certainty isn't available. The world is too complex, too fast-moving, and too full of competing inte rests for any of us to have certainty about most things.

The goal is integrity of thought.

You cannot control what's true. You cannot control what gets published, what trends, what the algorithm decides to show you tomorrow. What you can control is your process — how carefully you receive information, how honestly you interrogate it, how willing you are to be wrong, and how deliberately you choose who to learn from.

That process — slow, humble, rigorous, and yes, courageous — is a Stoic practice. It's the discipline of assent applied to daily life. It's what Marcus was doing when he reminded himself to stay open to correction. It's what Epictetus meant when he taught his students to interrogate every impression before accepting it. It's what Seneca understood when he said to guard your mind like it matters — because it does.

And maybe most importantly: it takes more courage to sit with "I don't know" than to grab the nearest comfortable certainty. In a world that rewards hot takes and punishes nuance, choosing to think carefully is an act of character.

You don't need to know everything.

You just need to know how to think.

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