John Sculley: How I built Pepsi and Apple, and am now disrupting the healthcare industry
This Is Success
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How Did You Get Your First Job at Pepsy?
i was appointed marketing v p when i was just turning 30 years old. The first assignment i was given was to design a bottle that could compete with the little six and a half ounce returnable bottle that coke had. Out of that came the development work of the first plastic bottle, the first two leader plastic bottle. And pepsy brought that to market several years before kalcola. It was a huge thing for us, because at the time i became markinin v p, we were outsold by coke in the us. Ten to one, and 50 % of the country. So we were really a regional brand. Because i was a designer, i designed
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