What Really Makes Shoppers Buy (Discount Code Study) — Cara Marin | The Discount That Drives The Most Sales, How To Scale Shopify Promotions, Why Unique Codes Stop Leaks, How Big Brands Scale Discounts, Why Win Back Offers Work Best (#454)
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
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Typical discount amounts and budgeting
Cara reveals 20% is most common, 10% second, and advises choosing discounts based on acceptable customer acquisition cost.
Play episode from 08:07
Transcript
