Why Companies Don't Think About Marketing as Offence

Chris Walker presented a MUST listen keynote on marketing strategy & innovation yesterday. He talked about how marketers often are fed the wrong information which leads to poor strategy decisions, and how they can change that and position themselves to be ready for opportunities they can capitalize on. He stated that "marketing is pure offense when done correctly" and proceeded to share that many companies are solely playing defense. He shared a step by step process that all marketers should follow if they want to hit their targets in 6 months, as well as frameworks for conducting customer research and how to build a B2B brand that people actually love.

We are back with Dave Gerhardt, Chief Brand Officer at Drift, next Thursday September 2nd at 12pm EDT for another Demand Gen Expert Session. Register here to attend.