RV E35 - Splitting the Funnel | Revenue Vitals Live #4
GTM Live
00:00
What's the Difference Between Create and Capture?
The goal is to not be in shock for you or for them, right? I feel like interviews are mostly set up to benefit the interviewer not the interviewee so Pushing the narrative on that a little bit could be helpful too. If you can do demand creation well Then you don't need to invest so much in demand capture. Demand capture just happens to be way more expensive and way more competitive especially in B2B. So there's a lot of merit in challenging the gross misallocation to demand capture in most companies.
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